100 million people signed up to Facebook in just 9 months
Social networking and Facebook has revolutionised the NET. Since its creation in 2005 over 300 million people have signed up to Facebook. That's 300 million potential clients.
What's clever about Facebook is the way it not only allows 'Friends' to stay in touch with each other, but allows businesses to keep in touch with clients who link to potential clients, who become clients and link to potential clients....
You could argue that this is how traditional business marketing works, but whereas in the past this process required word of mouth and traditional forms of marketing, Facebook gives the potential of rapidly increasing the speed of this process.
Every company with a customer base needs a presence on Facebook. Facebook allows marketing within personal networks.Facebook offers some very useful tools such as: Sharing a link, posting a note, creating an event, photos etc.. for marketing to your own network of people. This is why it's very important to build a large network within Facebook.
Not only is Facebook a useful marketing tool in itself, used correctly, it can have a dramatic effect on your search engine rankings. Giants like Google have been quick to pick up on the phenomenon of the social networking revolution. So links to websites from Facebook rank very highly, leading to the potential of dramatically increasing your natural rankings.
A great piece from the BBC about how coffee giants Starbucks are using Facebook to talk to clients