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The second of the Social Networking giants Twitter is basically "micro-blogging".

With Twitter you post short updates, comments or thoughts.

Because Twitter was designed to be compatible with mobile phone SMS text messaging, a 'Tweet' post is limited to 140 characters. You can think of Twitter as being a mix of instant messaging and chat rooms.

Twitter, like Facebook is a great way to have a conversation with your market and make connections with potential clients as well as customers.

As a business you can use Twitter to promote special offers,events and news instantly to a large audience. A fact not lost on large corporations who now have teams who constantly monitor and use Twitter for comments about it's products as well as promotion.

80% of 'Tweets' on Twitter are via mobile phones. People 'Tweet' anywhere, anytime...Consider what the effect of a bad customer experience could be on your business.

If your business partakes in exhibitions and trade shows or you run corporate events, you can use Twitter to announce last minute changes and events that are about to happen (e.g "Product launch in Hall2 at 10am). It is a good last minute marketing tool.

It's simple to post a link in Twitter, and linking back to articles on your own website blog has the advantage of dramatically increasing your rankings with search engines such as Google.

From a business brand building viewpoint, the key is not to look at 'Tweeting' as individual posts, but to think of the overall impression of your business that can be created on Twitter over a period of time.

As with all social networking, it?s important to follow other users first and get a feel for what works and what doesn't. Only after you have understood the format should you seek to link with other users who will then be more likely to reciprocate. Seek out your favourite Twitter profile and watch who they?re following?then follow them.

Not only is Twitter a useful marketing tool in itself, used correctly, it can have a dramatic effect on your search engine rankings. Giants like Google have been quick to pick up on the phenomenon of the social networking revolution. So links to websites from Twitter rank very highly, leading to the potential of dramatically increasing your natural rankings.


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