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YouTube is the 2nd largest search engine in the world with over 100,000,000 videos.

A good YouTube campaign can have a dramatically positive effect on the number of your website's visitors.

It used to be that the only way to attract visitors to your website was through the likes of Google and other search engines. YouTube has changed all that.

The enormous popularity of YouTube has opened a whole range of opportunities for online marketing. YouTube videos achieve millions of views every day. If you stream videos on your website, or you stream through other sites, you increase the exposure of your website. The more views your video receives, the higher the rankings of your video.

Consider for a moment the marketing potential here, once your videos are online they are there forever. Marketing your business twenty fours hours a day, every day.

Although a lot of videos posted on YouTube are there for fun, or from those looking for their ten minutes of fame, there are also many YouTube videos professionally promoting a business or service. The success of a YouTube campaign will depend on your approach. As with any marketing there are a lot of variables that have to be factored.

Some good reasons for displaying a video on YouTube

  • Display a speech or annual general meeting .
  • Promote a new product or service.
  • Demonstrate a new product or service.
  • Announce a company news event.
  • Display, exhibitions,conferences, presentations and speeches.

You can even advertise on YouTube. You can place your own ads on videos that match your criteria. It can be a traditional Google text ad or a video ad to the right of the video player. Or you can place the ad in the lower part of the video itself as a semi-transparent overlay while the video plays. You can also create a Brand Channel complete with your logo that gives you many more options than a regular channel. It?s expensive, but ?YouTube gets a Super Bowl?sized audience month in and month out,? according to Jarboe.

As with all social networking campaigns, it's vital you develop an understanding of how YouTube operates. Research the keywords, consider how you can increase the visibility of your video. Which type of video get the best results?

Never forget that your YouTube video is advertising your business. Ensuring the end production is professional and appealing is vital. A professional production will increase the chance of a return on the investment of your time and money.

In summary, a good YouTube marketing strategy can greatly increase the visitors to your site. However it is vital to create a professional video people will want to watch.

Arrow Communications Promotional Video
Simplyhealth AGM June15th 2010


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